Privacy Policy

Last updated: 2025-10-25

AperionDx Inc. (“AperionDx,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit aperiondx.com (the “Site”), contact us, sign up for updates, or otherwise interact with us.

AperionDx Inc. is located at 6076 Corte Del Cedro, Carlsbad, California, 92011, USA. If you have questions, contact privacy@aperiondx.com.

This page is for general website and business-contact data. We do not use this Site to collect patient medical records or protected health information (PHI). If we ever process study or clinical data, that processing will be governed by separate agreements and notices.

1. Information We Collect

We collect information in three ways:

A. You provide it to us

Contact details (name, email, phone, company/organization, role/title)
Messages and form submissions (e.g., inquiries, support requests)
Marketing preferences (newsletter opt-in/out)

B. Collected automatically

Device and usage data (IP address, browser type, OS, pages viewed, time on page, referring/exit pages)
Cookie, pixel, and similar identifiers (see Cookies & Similar Technologies below)

C. From third parties

Business contact enrichment or referral partners
Analytics, advertising, CRM, and email service providers
Public/professional sources (e.g., published research profiles)

We do not knowingly collect sensitive personal information via the Site.

2. How We Use Information

We use personal information to:

Respond to inquiries and provide support
Operate, secure, and improve the Site and our services
Send service communications and (with consent or as permitted by law) marketing
Manage events, demos, and account relationships
Maintain business records, compliance, and legal obligations
Detect, prevent, and investigate security incidents or fraud

Legal bases (EEA/UK):

Consent, contract performance, legitimate interests (e.g., Site security, B2B communications), and legal obligations.

3. How We Share Information

We may share information with:

Service providers / processors (hosting, analytics, email/CRM, customer support) under contract
Professional advisors (legal, accounting, auditors)
Business transfers (merger, acquisition, asset sale)
Legal and compliance (to comply with law, protect rights, security, or safety)

We do not sell or share personal information for cross-context behavioral advertising as defined by the California Consumer Privacy Act (CCPA/CPRA). If that changes, we will update this Policy and provide the required opt-outs.

4. International Transfers

We are a U.S. company. If you access the Site from outside the U.S., your information may be transferred to and processed in the U.S. and other countries. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses).

5. Retention

We keep personal information only as long as needed for the purposes described:

Contact and inquiry records: up to 24 months after last interaction
Customer/vendor and contractual records: as required by law (typically 3–7 years)
Security logs: ~30–180 days, unless needed longer for investigation

We may anonymize data for statistics or research.

6. Security

We use administrative, technical, and physical safeguards to protect personal information (encryption in transit, access controls, least-privilege).

7. Cookies & Similar Technologies

We use cookies, pixels, and similar tools to operate the Site, remember preferences, understand usage, and (where enabled) measure campaigns.

Essential cookies – Site functionality and security
Analytics cookies – traffic and usage (e.g., page performance)
Marketing/ads cookies (optional) – only if and when we deploy campaigns

8. Your Privacy Rights

Your rights depend on your location. You can make requests by emailing privacy@aperiondx.com. We may verify your identity before acting on a request.

EEA/UK residents (GDPR):

Access, rectify, erase, restrict, and port your data
Object to processing based on legitimate interests
Withdraw consent at any time (does not affect prior processing)
Lodge a complaint with your data protection authority

California residents (CCPA/CPRA):

Know/access the categories and specific pieces of personal information we collected about you
Delete personal information (with certain exceptions)
Correct inaccurate information
Opt out of sale or sharing (we do not sell/share as defined)
Limit use/disclosure of sensitive personal information (we do not collect via the Site)
Non-discrimination for exercising your rights
Use an authorized agent (we will require proof and your verification)

Email marketing:

You can opt out at any time by contacting us.

9. Children’s Privacy

The Site is not directed to children under 16, and we do not knowingly collect their personal information. If you believe a child has provided information, contact privacy@aperiondx.com.

10. Third-Party Links

The Site may link to third-party websites or services. Their privacy practices are governed by their own policies; we are not responsible for them.

11. Changes to This Policy

We may update this Policy from time to time. We will post the revised version with a new “Last updated” date. Material changes may be communicated by email or Site notice.

12. Contact Us

AperionDx Inc.
6076 Corte Del Cedro
Carlsbad, California, 92011, USA
Email: privacy@aperiondx.com
If you are in the EEA/UK and want to contact a local representative or make a complaint, please reach out to us first at the address above; we will guide you to the appropriate authority.

AperionDx Privacy Policy